Demographic and Data
Highly targeted activity
- 50,000 unique visits per week
- Weekly email reminders of forthcoming sessions to all attendees
- 1,700 database containing mobile/email/home address
- highest baby per capita in Europe attend SW11 and SW18 sessions
- website average dwell time 3mins
- ecommerce conversion rate 4.2%
- social media fanbase grows 8% weekly
Branded material includes:
- pitchside signage across 4 locations
- fortnightly leaflet drops to 2,000 households, nurseries, schools
- birthday party branded material (certificates and balloons)
- Ruggerbeez of the Day Certificates
Forthcoming media opportunities:
- Rugby Premiership programme guides
- Half time demonstrations at Premiership and 6 Nations matches (tbc)
- School Partnership (South East)
- Rosslyn Park Minis
